Branding and Mobile Application Design
Umobi is a motorized bicycle rental company
based out of Seattle, WA. With growing concern
for transportation in the area, and the search for
alternative methods, Umobi provides a handy
transportation option. Busy professionals, local
city-dwellers, or those planning to explore the city,
will find Umobi to be a fun and easy way to travel.
The concept behind the brand is that people
can get moving and do what they need to do,
no matter what their goals are. Incorporating
a gear into the brand helped establish motion
and mobility. The brand promotes a personalized
experience by simplifying shapes and color.
The sporty-looking type treatment reflects
the bicycles themselves. Bright, vibrant colors
were used to make Umobi stand out in an urban
setting. The branding, carried across bicycles,
kiosks, and a mobile application, establishes
easy recognition of Umobi.