Marketing Collateral

Amenities Brochure

Layout Option Inserts

Urban Billboard

Web Design


Pacific Royale

Branding and Marketing Collateral Design


Pacific Royale is a new residential complex        
located in the South Lake Union area of Seattle.        
Its amenities are catered towards a more affluent
clientele, and reflect the forward modernization     
of the area. A collateral kit was created to         
advertise to the nearby community.

The colors used were chosen to represent
contemporary up-scale living in a Northwest     
setting, while portraying a sense of cleanliness,
comfort, and high class. Warm and luxurious      
looking images were used to give an exciting          
and inviting look to the collateral.

Business cards, a folder, and brochure display            
the look of the building and outer living area.     
Layout inserts, designed across four room-size
options, highlight the inner living area. An urban
billboard displays the advantages of living near     
South Lake Union. The brand and concept are          
also carried across into a website format.


*Academic Project


*All company names, brand names, trademarks, and logos are used for academic projects only and are the property of their respective owners.