Branding and Marketing Collateral Design
Pacific Royale is a new residential complex
located in the South Lake Union area of Seattle.
Its amenities are catered towards a more affluent
clientele, and reflect the forward modernization
of the area. A collateral kit was created to
advertise to the nearby community.
The colors used were chosen to represent
contemporary up-scale living in a Northwest
setting, while portraying a sense of cleanliness,
comfort, and high class. Warm and luxurious
looking images were used to give an exciting
and inviting look to the collateral.
Business cards, a folder, and brochure display
the look of the building and outer living area.
Layout inserts, designed across four room-size
options, highlight the inner living area. An urban
billboard displays the advantages of living near
South Lake Union. The brand and concept are
also carried across into a website format.