Life is all about relationships and experiences. The logo for Ecite represents the relationship circles people develop. The colors represent youth and the excitement of life experiences.
Many young adults, and most middle-aged Americans, are too busy to explore their surrounding neighborhoods, or become bored with the same old routine. The mobile application for Ecite makes socializing simpler, and finding ways to spend time, easier.
Images and typography were chosen for their playful features. Color was used, throughout the app, to tie the look and feel into the brand.