Umobi is a motorized bicycle rental company based out of Seattle, WA. With growing concern for transportation in the area, and the search for alternative methods, Umobi provides a handy transportation option. Busy professionals, local city-dwellers, or those planning to explore the city, will find Umobi to be a fun and easy way to travel.

The concept behind the brand is that people can get moving and do what they need to do, no matter what their goals are. Incorporating a gear into the brand helped establish motion and mobility. The brand promotes a personalized experience by simplifying shapes and color.

The sporty-looking type treatment reflects the bicycles themselves. Bright, vibrant colors were used to make Umobi stand out in an urban setting. The branding, carried across bicycles, kiosks, and a mobile application, establishes easy recognition of Umobi.

*Academic Project



Life is all about relationships and experiences. The logo for Ecite represents the relationship circles people develop. The colors represent youth and the excitement of life experiences.

Many young adults, and most middle-aged Americans, are too busy to explore their surrounding neighborhoods, or become bored with the same old routine. The mobile application for Ecite makes socializing simpler, and finding ways to spend time, easier. 

Images and typography were chosen for their playful features. Color was used, throughout the app, to tie the look and feel into the brand.

*Academic Project

*Academic Project – All company names, brand names, trademarks and logos are used for academic purposes only and are the property of their respective owners.