Umobi is a motorized bicycle rental company based out of Seattle, WA. With growing concern for transportation in the area, and the search for alternative methods, Umobi provides a handy transportation option. Busy professionals, local city-dwellers, or those planning to explore the city, will find Umobi to be a fun and easy way to travel.

The concept behind the brand is that people can get moving and do what they need to do, no matter what their goals are. Incorporating a gear into the brand helped establish motion and mobility. The brand promotes a personalized experience by simplifying shapes and color.

The sporty-looking type treatment reflects the bicycles themselves. Bright, vibrant colors were used to make Umobi stand out in an urban setting. The branding, carried across bicycles, kiosks, and a mobile application, establishes easy recognition of Umobi.

*Academic Project


Collateral Kit

Layout Option Inserts

Amenities Brochure

Amenities Brochure

Urban Billboard


Pacific Royale

Pacific Royale is a new residential complex located in the South Lake Union area of Seattle. Its amenities are catered towards a more affluent clientele, and reflect the forward modernization of the area. A collateral kit was created to advertise to the nearby community.

The colors used were chosen to represent contemporary up-scale living in a Northwest setting, while portraying a sense of cleanliness, comfort, and high class. Warm and luxurious looking images were used to give an exciting and inviting look to the collateral.

Business cards, a folder, and brochure display the look of the building and outer living area. Layout inserts, designed across four room-size options, highlight the inner living area. An urban billboard displays the advantages of living near South Lake Union. The brand and concept are also carried across into a website format.

*Academic Project


Rustic Bomber

Rustic Bomber is a small batch, blended whiskey, distilled in the Northwest that offers a unique sense experience. By using Northwest ingredients, presented in an alluring package, Rustic Bomber embodies the classic, sexiness of whiskey. Young adults, or whiskey lovers of all ages, get satisfaction with Rustic Bomber.

An iconic Bomber Girl was created by combining a bomb with an modern, rebellious looking mascot. Line and form were also taken into consideration for supporting the curves of women, as well as the bomb.

A promotional gift pack, containing the Whiskey bottle and two glasses, was created using military inspired colors. The color scheme contrasts the feminine and powerful colors used for the brand.

*Academic Project




Life is all about relationships and experiences. The logo for Ecite represents the relationship circles people develop. The colors represent youth and the excitement of life experiences.

Many young adults, and most middle-aged Americans, are too busy to explore their surrounding neighborhoods, or become bored with the same old routine. The mobile application for Ecite makes socializing simpler, and finding ways to spend time, easier. 

Images and typography were chosen for their playful features. Color was used, throughout the app, to tie the look and feel into the brand.

*Academic Project



Petersen Law, PLLC

An updated business card was needed that
would give more insight to the recipient into
the type of law being practiced. A more modern
and straightforward style was chosen.

The font used, and arrangement of information given, needed to reinforce the professionalism of the font in the logo. They also needed to be easy
to read and understand in moments of crisis by those to whom the card is intended.

To achieve a sleek and defined feel, and echo vehicular style, the color scheme was kept to a minimum, emphasizing the silver and black extremes. This, along with the imagery, helped
to reinforce the automotive aspect of
the profession.



A Brighter Tomorrow

This counseling service start-up needed an inexpensive and basic branding package, which included a logo design and business/appointment card design for several of its employees. 

Because of the monetary constraints, the logo
was designed to pop off of basic white stock cards using minimal vibrant colors and simple, recognizable imagery. 

The fonts were chosen for their open bowls and round, flowing style. The typography gave off
a sense of connection and friendly appearance.



business cards

Daniel's Fitness

In an effort to reintroduce the client’s business,
a logo, along with business cards and a promotional flyer, were created. 

The simplicity, minimalist design and slab typography followed previous logo imagery used. Colors were also chosen based on previous logo versions. 




Logo development


*Academic Project – All company names, brand names, trademarks and logos are used for academic purposes only and are the property of their respective owners.